Crafting videos for Fortnum & Mason’s Coronation campaign
Through cinematic storytelling and platform-specific edit styles, we developed and produced a series of videos to connect the viewer with the artists, makers and producers behind Fortnum & Mason’s range of products to commemorate King Charles III’s Coronation.
The team at Fortnum & Mason and agency Otherway asked us to produce a set of different video assets, focusing on the provenance of F&M’s products. By connecting with the artists who were commissioned to create specific designs for the Coronation product range, we put their stories front and centre and edited a range of social-first assets for ad channels, complete with animated intro and outro sequences using the campaign artwork.
Meet the makers.
From the hero video (above) to several ‘Meet the Makers’ videos and artist profiles (below), each video contributed something different to the overall storytelling campaign, encouraging viewers to look at the products and Coronation in new and interesting ways.
